About US

Goal Zer0 was created with one simple mission: protect what matters most—our kids.

Born in Phoenix, Arizona, Goal Zer0 is a community-driven lifestyle brand built around child safety awareness. We believe awareness doesn’t have to be boring or fear-based. It can be worn, shared, talked about, and lived.

Founded by a former law enforcement officer and supported by first responders and medical professionals, Goal Zer0 exists at the intersection of real-world experience and real-life responsibility. We’ve seen firsthand how fast accidents happen—and how awareness can save lives.

Every product we create is designed to spark conversation, fund safety initiatives, and support education around preventable child injuries—whether that’s heat safety, water safety, or everyday situational awareness.

This isn’t just apparel.
It’s a movement.
It’s awareness in action.

Our community… YOUR brand.